What is PPC (Pay Per Click)? Definition, How it works?
Before understanding the concept of PPC, let's understand what role it plays in the field of digital marketing. When a brand needs a precise and targeted reach to best achieve its marketing goals, is where PPC comes into play. Understand it this way, social media is basically open for everyone with access to the internet, and it's free too, which means almost every kind and aspect of people can be and are present on social media, so it becomes hard for marketers to market their product in front of an audience, which could become their customers, for eg I am a books seller and looking for people who might be interested in purchasing books and might be able to visit my store physically, my shop is in Chattarpur, New Delhi. Now the problem with me posting my shop's ad on social media is that it might or might not show up to the people who are living near Chattarpur, New Delhi, but with the help of PPC. I can pinpoint the location where I want my ad to show up, I can also set