Aryan Singh Pal

 So, in the era of computers where even wires are considered old-school. Times are changing at the speed of electricity which those wires use to carry. In this ever-changing world, survival is dependent upon your ability to adapt to the change but that's not it, due to ease of access to information (thanks to the internet ) gave rise to a cutthroat competitive market. In this dynamic world, one needs to adapt and should adopt new ways to tackle tasks, same goes with the subject of marketing since everything is being digitised, papers and hardcopies are considered hoaxes, even traditional post offices have changed their ways to operate where letter delivery was considered as the main operation, now they have turned themselves more into financial institutions and have nearly stopped the letter delivery system since no one writes a letter to anyone because a click is far better than to wait for a piece of paper. So, the new generation of the internet gave birth to a whole new genre of...

Digital Marketing has the same impact on humanity as the industrial revolution did back in the day. It targets three main aspects i.e economics, business, and society. Economically, of course, its relatively new concept of business and made people a fortune within no time, and the concept of e-commerce became the miracle that it is today. People also became more financially responsible where they started saving money and using it to buy what they wanted. Society-wise, it brings about technology-friendly people with more exposure to the latest gadgets that have changed our lifestyle today. As science is advancing in the field of tech, it's really hard to see any physical form of medium to market these days, and the recent online marketing platform is considered to be the best that is available today. It's like, the only option right now for all businessmen. But why? There are still a lot of reasons which we can't just stop listing them because it would be a big topic of disc...