What is Digital Marketing ? and How does it works.

 So, in the era of computers where even wires are considered old-school. Times are changing at the speed of electricity which those wires use to carry. In this ever-changing world, survival is dependent upon your ability to adapt to the change but that's not it, due to ease of access to information (thanks to the internet ) gave rise to a cutthroat competitive market. In this dynamic world, one needs to adapt and should adopt new ways to tackle tasks, same goes with the subject of marketing since everything is being digitised, papers and hardcopies are considered hoaxes, even traditional post offices have changed their ways to operate where letter delivery was considered as the main operation, now they have turned themselves more into financial institutions and have nearly stopped the letter delivery system since no one writes a letter to anyone because a click is far better than to wait for a piece of paper. So, the new generation of the internet gave birth to a whole new genre of marketing known as "Digital Marketing" or can be called Internet Marketing. 

Talking about digital marketing or internet marketing is a very vast term if considering a simple form of just an activity in the marketing industry, if marketing is considered as a tree then digital marketing is like another tree or a more evolved one of the same species, rather than considering it as a branch. Digital marketing includes totally different various activities like SEO, PPC, SMM, SEM etc, but more of it later first let's learn what is digital marketing or as we say internet marketing.

What is Digital Marketing  /  Internet Marketing?

Digital Marketing as the name suggests 'Digital + Marketing', means marketing done digitally or through the help of the internet hence the name internet marketing.  Digital marketing includes creating a promotion and distributing it to potential customers all on a digital platform. These platforms could include mobile apps, web browsers, websites, social media platforms, and other forms of a digital platform with public access and can convert sales. In layman's terms, every kind of promotion is done on the internet to potential customers in Digital Marketing. 

Digital Marketing is dynamic which means it changes and adapts with time, which means methods that got you results in 2012 might not get you the same results in 2015, so the point here is that no textbook can make you a Digital Marketing got, you gotta deep dive and look for yourself to learn this art. Emphasising more on learning  Digital Marketing because digital marketing is pervasive as well, it is basically required for almost every business, be it a small business or big organisation digital marketing is a must. It is common sense that almost every person is on a smartphone and another advantage could be that you have already a trimmed audience set for you since babies and very old individuals don't have a phone and most potential and shopping able people only are using smartphones these days, So yeah the opportunity is big and potential and has a huge potential to grow.

Digital Marketing is subjective when it comes to types of digital marketing since there are actually no basis to differentiate these activities that could be considered as types of digital marketing and remember these are not proven types since it's a very dynamic industry and these activities could change with time. So, the following are types of digital marketing that are relevant to current market times.

- SEO (Search Engine Optimisation)

- SMM (Social Media Marketing) Social Media Digital Marketing

- PPC (Pay Per Click)

- Email Marketing 

- Content Marketing 

- Affiliate Marketing 

- Influencers Marketing  ( This one is fairly new and subjective)

Moving forward, digital marketing is not just the study of these above points. I mean if you think that you can learn all 7 of these and master digital marketing, so let me tell you, first mastering all 7 is just not humanly possible and secondly, you don't need to master them all since no project/ business requires all of these 7 activities. So I'll suggest you stick with one and gulp it like water every day a little every day, which will solidify your digital marketing base because no one would like a jack of all trades when they can get experts specific to their needs. 

Most importantly every product is different, every business is different so it requires a different approach towards marketing/promotions to leads/potential customers. Here, we require a digital marketing plan or a digital marketing campaign. A Digital Marketing plan is a strategy designed specifically for a specific product of the specific business to conquer its marketing goals (these could be getting sales, generating leads, announcing a new product, market survey etc). Since we have quite got the idea of what digital marketing is. Let's focus on:

How Digital Marketing Works 

It is really difficult really how to define the working of digital marketing but this image will help you to understand the basic working of digital marketing, Understand it like this, Image below shows the normal activity of  "Joe" a 24-year-old boy surfing through internet.

Let's understand what's going in the above image, Joe is surfing through the internet looking at its stuff, suddenly an ad shows up, grabs his attention and made him curious, this is where the Product Impression phase is done, now out of curiosity Joe clicks on the ad and check out the details, the product turns out to be cheap and better quality than he would have got otherwise, this is where the Lead Generation phase is done. Now Joe didn't hesitate a bit and buys the product since it was cheap and of better quality. Joe gets his product after two days, delivered on the doorstep, this is where the Customer Generation phase is done. After using the product for a few days Joe is satisfied with the product and thinks of suggesting the product to his friends, so he decides to share it on social media, this is where the Promotion phase is done.

Now this is the basic understanding of how digital marketing works and what digital marketing is, depending upon the product and business and the marketing goals, the activities mentioned earlier can be performed accordingly, Now we'll talk about the above-mentioned activities next week, till then don't hesitate to 

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Thanks to 

1. https://vertexmarketingagency.com/how-digital-marketing-works/

2. https://www.lyfemarketing.com/blog/what-is-digital-marketing/

3. https://disruptiveadvertising.com/marketing/digital-marketing/

4. https://neilpatel.com/what-is-digital-marketing/