Aryan Singh Pal

Definition of Social Media Marketing Social Media Marketing is all the marketing efforts done on social media platforms in order to promote a particular product or service. But to actually define Social Media Marketing, these few words won't be enough. Since this is a blog dedicated solely to Social Media Marketing, let's dive a little deep into the topic of Social Media Marketing. How do Social Media Marketing works? Social Media Marketing gives the opportunity of promoting and engaging customers on a personal level since literally post snaps of their personal life on social media, this gives companies and businesses to understand their customers on a significantly better level.  It has been scientifically proven that visual information which is interactive is the highest effective mode of communication, which is the case of social media marketing, a business can literally display its product digitally in front of its audience and the audience has the freedom to interact with

SEO is the term used for the efforts done on a website for it to rank on a search engine when a relevant keyword is searched by the user of the search engine. SEO's full form stands for Search Engine Optimization. SEO does not mean, only putting the effort to rank your website on a search engine, it also means getting more quality and quantity traffic. Now let's understand the core of seo. What is SEO ( Search Engine Optimization )? SEO consists of all the activities done to drive quality traffic to a website to rank higher in the search result of the relevant searched keyword organically. Now, as a digital marketer, SEO can be considered as the study of search engines, perhaps figuring out how the algorithm of the search engines works, only after that is the marketer plans the SEO strategy, that how the SEO campaign should run in the most effective and efficient way and the best part is Search Engines never reveals the working of their algorithms since it would pile up a lot o