Aryan Singh Pal

 Before understanding the concept of PPC, let's understand what role it plays in the field of digital marketing. When a brand needs a  precise and targeted reach to best achieve its marketing goals, is where PPC comes into play. Understand it this way, social media is basically open for everyone with access to the internet, and it's free too, which means almost every kind and aspect of people can be and are present on social media, so it becomes hard for marketers to market their product in front of an audience, which could become their customers, for eg I am a books seller and looking for people who might be interested in purchasing books and might be able to visit my store physically, my shop is in Chattarpur, New Delhi. Now the problem with me posting my shop's ad on social media is that it might or might not show up to the people who are living near Chattarpur, New Delhi, but with the help of PPC. I can pinpoint the location where I want my ad to show up, I can also set

Definition of Social Media Marketing Social Media Marketing is all the marketing efforts done on social media platforms in order to promote a particular product or service. But to actually define Social Media Marketing, these few words won't be enough. Since this is a blog dedicated solely to Social Media Marketing, let's dive a little deep into the topic of Social Media Marketing. How do Social Media Marketing works? Social Media Marketing gives the opportunity of promoting and engaging customers on a personal level since literally post snaps of their personal life on social media, this gives companies and businesses to understand their customers on a significantly better level.  It has been scientifically proven that visual information which is interactive is the highest effective mode of communication, which is the case of social media marketing, a business can literally display its product digitally in front of its audience and the audience has the freedom to interact with

SEO is the term used for the efforts done on a website for it to rank on a search engine when a relevant keyword is searched by the user of the search engine. SEO's full form stands for Search Engine Optimization. SEO does not mean, only putting the effort to rank your website on a search engine, it also means getting more quality and quantity traffic. Now let's understand the core of seo. What is SEO ( Search Engine Optimization )? SEO consists of all the activities done to drive quality traffic to a website to rank higher in the search result of the relevant searched keyword organically. Now, as a digital marketer, SEO can be considered as the study of search engines, perhaps figuring out how the algorithm of the search engines works, only after that is the marketer plans the SEO strategy, that how the SEO campaign should run in the most effective and efficient way and the best part is Search Engines never reveals the working of their algorithms since it would pile up a lot o

It's really hard to define what are the types of digital marketing since it could be very difficult to find a basis to classify digital marketing and if it does, we might not be able to cover the whole genre of digital marketing in total. But, since the title says 'types of digital marketing, so I am gonna call the types of digital marketing, but they are more like types of activities done in digital marketing you should know, Since I have already discussed in my previous blog , you should check that out as well. Now following are the types/activities of digital marketing.   -SEO (Search Engine Optimization) -SMM (Social Media Marketing) -PPC (Pay Per Click) -Email Marketing -Content Marketing -Affiliate Marketing -Influencer Marketing (This one is a fairly new concept and a little subjective) Now, let's talk about them a little, one by one. Well, all of these topics have so much to discuss that each deserves a blog of their own, this blog will only give an idea or more lik

 So, in the era of computers where even wires are considered old-school. Times are changing at the speed of electricity which those wires use to carry. In this ever-changing world, survival is dependent upon your ability to adapt to the change but that's not it, due to ease of access to information (thanks to the internet ) gave rise to a cutthroat competitive market. In this dynamic world, one needs to adapt and should adopt new ways to tackle tasks, same goes with the subject of marketing since everything is being digitised, papers and hardcopies are considered hoaxes, even traditional post offices have changed their ways to operate where letter delivery was considered as the main operation, now they have turned themselves more into financial institutions and have nearly stopped the letter delivery system since no one writes a letter to anyone because a click is far better than to wait for a piece of paper. So, the new generation of the internet gave birth to a whole new genre of

Digital Marketing has the same impact on humanity as the industrial revolution did back in the day. It targets three main aspects i.e economics, business, and society. Economically, of course, its relatively new concept of business and made people a fortune within no time, and the concept of e-commerce became the miracle that it is today. People also became more financially responsible where they started saving money and using it to buy what they wanted. Society-wise, it brings about technology-friendly people with more exposure to the latest gadgets that have changed our lifestyle today. As science is advancing in the field of tech, it's really hard to see any physical form of medium to market these days, and the recent online marketing platform is considered to be the best that is available today. It's like, the only option right now for all businessmen. But why? There are still a lot of reasons which we can't just stop listing them because it would be a big topic of disc